Hello, thanks for visiting my site.

I'm originally from South Africa, which means I came up in an industry that had to be scrappy, culturally fluent, and resourceful before those things were buzzwords. Twenty-plus years later, I've worked across network agencies, indie shops, and in-house teams — and somehow ended up with a reel that includes Popeyes, Coca-Cola, Volkswagen, Burger King, SABMiller, Pampers, Samsung, Cadbury's, and the AdCouncil.

The awards have followed — Cannes, D&AD, Clios, One Show, Effies, Webbys, and others — but honestly, what gets me out of bed is the people. Specifically, helping the ones who are brilliant but not loud enough to get noticed yet.

Becoming a parent changed how I lead. Not in a soft way — in a structural way. I started questioning why our industry treats burnout like a badge and calls it culture. I don't think you have to sacrifice your life to make great work. I actively try to prove otherwise.

I mentor through The One Show and the University of Michigan, and I've made it a point to be the kind of leader I spent years looking for — someone who actually advocates for talent that the room might overlook.

I'm looking for what's next: a creative role with real stakes, real people, and a leadership culture that's trying to do something better. If that sounds like where you are, let's talk.

Work Experience

Riot Strategic Creative (2005 - 2007)
Art Director

Ogilvy & Mather (2007 - 2012)
Art Director

The Jupiter Drawing Room (2012 - 2013)
Deputy Creative Director

Woolworths (2013 - 2014)
Art Direction Head of Food.

King James (2014 - 2016)
Senior Art Director

MullenLowe US (2016 - 2018)
Associate Creative Director

Mckinney US (2018 - Present)
Group Creative Director